Perfect marketing strategy for loan officers

If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.

During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the closing table. For example, before you can proceed with a loan, your customer must have an appraisal done on their home. Once that appraisal comes in, both to the liking of you and your customer, send your customer an inexpensive congratulatory gift such as a tin of pretzels, cookies, or candy. But make sure you send it to their place of employment.

Why do something so cheesy you may ask? 

Because when you send someone a gift at work, all of their fellow employees want to know why they got it and from who it was. So when they ask, your customer will tell them all about you and the products and services you are providing them.

Also, if you have sent some of your business cards along with the gift, you better believe they will be handing them out. Don’t forget to use the same technique once the loan is approved and then again once the loan is closed. This is a perfect way to get your customers selling you and your products to co-workers, friends and family.

The best loans for you

Life is like one big roller coaster ride, with its highs and lows, leaving the humankind exhausted and not looking for bumpy ups and downs. The main force driving the workforce and the economy is money, and there are no two minds about it.

At any given point of time, every person, no matter where he is, is thinking about how to earn or make that extra, to meet his demand and that of his families.

The demand is equal to supply only in theoretical terms. The demand and supply of funds are never equal in anybody’s life. To fulfill this deficiency, loans are used or taken. A loan can be defined as the transfer of funds or monetary assets from the borrower to the lender. The opportunity cost of the lender for parting with the resource is termed as the interest. A loan can also be defined as a contract between two people, in which the borrower promises to repay the money taken from the lender along with interest.

The best loan has no fixed and regular definition. It can be explained in layman’s terms, as a loan in which both the parties to the loan contract are happy with the terms of the deal and have a feeling of security. Therefore, what may seem to be the best loan for a borrower X may not be the best loan for borrower Y. Thus best loan varies from person to person and their needs.

The best loan can, however, be distinguished based on the following factors:

Rate of interest

The rate of interest should not be very high. There is a particular cut off rate of interest given by the apex governing body of the country, and no lender is supposed to charge rates higher or lower than it. Hence rates are between the two boundary lines. The best loan will have a rate of interest which is closer to the lower boundary line. A borrower should shop for the rate of interest thoroughly and get the best marginal rate that is easy on his pocket.

Processing time

The best loan should take less time to get processed. Loans which have tons of formalities and consume a monthís time just to get processed are tiring. Once the borrower furnishes the documents, the lending authorities should investigate, verify and process the loan fast, so that the borrower receives the money in time.

Terms of repayment

The best loan should have terms of repayment, which is easy on the borrower. If the amount to be repaid in every instalment is hefty, the borrower will be stressed, and at some point of time or the other, he will have to borrow more to settle of the repayment. Thus, when a borrower is judging a loan, he should keep in mind the repayment amount and compare it with his incoming money sources.


These are the essential points which the borrower should keep in mind so that the loan he chooses gets him the best. The best loan can be shopped for easily, only that it requires a little bit of homework. It is best to compare the deals of many lenders and also read various schemes and programs offered by them. A lot of information can be got from the internet, and it is beneficial. One can also find lenders on the net who give attractive loan offers. The borrower must know what he wants and place his priorities right.

All about the personal loan

The market is full of lenders ready to give personal loans at the most realistic rate of interest and simple terms. A personal loan can be used for anything and everything such as vacation, renovation of a house, an extension of the home, medical purposes and so on. The process of getting a personal loan is straightforward and quick. In personal loan it is not necessary that the borrower has to borrow a huge amount, you can borrow little amount or large amount as per your requirement.

Before availing a personal loan for yourself, you will have to make the right choices like to select between a secured or unsecured personal loan.

What is a secured personal loan?

In case of a secured personal loan, you need to pledge your asset (usually your house) as collateral security. There are other assets of value that you can use as collateral, such as your car, jewellery, office, property, land, etc. With a secured personal loan, you can rest assured that your lender will offer you the cheapest and best possible rates.

What is an unsecured personal loan?

An unsecured personal loan is one that requires no collateral or security for the loan. A simple credit check is performed, and your lender will then contact you and provide with the various options that will allow you to avail of a personal loan. Even those with a bad credit history can get a personal loan. Your lender will perform the necessary credit check and provide various choices from which you can choose the one that best suits your needs.

The personal loan for bad credit with no bank account can also be availed and can be of various types. It can be secured or unsecured, and the fee structure and loan terms may vary according to the kind of loan you are applying for.

Personal loan online

Different websites allow you to browse and compare various options to find the best personal bank loan for you. Being online also facilitates availing personal bank loan from the comfort of your home. You don’t have to travel to bank offices, stand in a long queue and submit piles of documents. All this process can be completed in a few easy steps and within a short period.

The need for privacy and space around every individual is stretching its arm to the optimum level. For this reason, online lenders provide you with extreme security and keep your details private when you apply for a personal loan online.

Best rates for your personal loan

A cheap personal loan is readily available through the offices of the banks and the lenders or the internet. The search engines give a long list of lenders, their rate of interest and a comparative study among all of them. This makes it easy to zero upon a lender with the lowest interest rates. As the name suggests, a cheap personal loan is inexpensive and economical, and it means that the rate of interest attached to the loan is not sky high, and thus soothing to the pockets of the borrower.

Final thoughts

Now, with so many options, you can get a fast personal loan so that you can manage to cope up with all your financial requirements as and when needed and it supports you so that you can be at ease and live happily.

Personal secured loans are those loans that you get by giving the lender an asset of yours as security for the loan amount. Finance for personal secured loans is relatively easy to obtain, as cad credit history hardly matters. This is due to the asset you use as collateral, which acts as security for the lender. The money you get from this type of loan can be used for whatever purpose you wish because it is, after all a personal loan.